Fresh food company founded 35 years ago with a staff of 40. The business generates 10 million in annual revenue. Their products are sold in western Canada, as well as in the Chicago region.
The business offered a variety of products that looked inconsistent and lacked brand direction. Their logo and packaging were outdated and didn’t communicate the company’s values and quality. The labels were cluttered with claims and poor photography. It was difficult to distinguish their products from their main competitors. Furthermore, management staff were internally not clear on the best direction for their brand.
Our solution approach consisted of multiple steps as follows:
A construction contractor with 20 years of experience in the industry. He contacted us when he launched his business but ultimately went with another company because of budget constraints. He reconnected with us one year later to revamp the design done by the other company.
The company logo and website looked outdated, sub-standard and lacked alignment with the company’s goals. The company wanted to target high-end clients and recurring maintenance contracts. The website design and content lacked authenticity and did not attract the client base they were seeking.
The client was very satisfied with the new company image. He mentioned that as soon as the new brand was implemented (website, logo and material) it gave him a confidence boost to market his business to the right audience. After 6 months with the new brand identity, he was purchasing new trucks and equipment and hiring employees to keep up with the demand. This business is now well positioned to compete with big franchises in the industry’s aggressive competitive market.
A group of 40 provincial associations representing small minority groups spread across the province.
The group hired a renowned marketing firm to create a brand identity in order to raise awareness about their cause. After spending $ 50,000 in research, focus group, and meetings, they were disappointed with the out of touch solutions that were proposed. They ultimately hired us to recreate the brand identity for the campaign. The association members of the group all have different brand identities. The mark needed to be used by all these associations on their marketing materials.
The group was thrilled with the outcome. The campaign is still going strong after 7 years. The identity is used on a wide array of platforms and marketing materials. The brand still looks current and fresh. The identity refresh helped raise awareness to their cause and has been a unifying engine to bring them all together with a common voice.
A company specialized in electric modes of transportation. This sector has been growing steadily.
The company image lacked professionalism for the type of services provided. Their business was expanding and they needed to have a more serious and established company look. They also needed to keep their brand image and material lively to appeal to various audience groups.
Our solution approach consisted of the following steps:
The owners loved their new marketing material. They said that they finally had grown-up from being a small garage company to a professional business. Their documents are now more specialized and engaging, generating higher sales and reaching
A community group with environmental concerns approached us after receiving a grant from a major bank. They wanted to create a website to educate and inform citizens.
The group wanted to share a lot of information and studies without being too heavy and negative. Similar existing websites were heavy and looked really dated. Theirs needed to be educational, friendly and inviting. Government reports, information about protection and tips needed to be integrated to the website.
The group was pleased with the result as the website exceeded their expectations. It created a strong bond motivating their audience to take actions. They are now using the website as a base for sharing information with the community, city council and media. They are becoming an example to follow for similar groups concerned about environmental issues.
an identity crisis…
calling for action…