Dramatic Brand refresh…
Client Profile:
Fresh food company founded 35 years ago with a staff of 40. The business generates 10 million in annual revenue. Their products are sold in western Canada, as well as in the Chicago region.
The Challenge:
The business offered a variety of products that looked inconsistent and lacked brand direction. Their logo and packaging were outdated and didn’t communicate the company’s values and quality. The labels were cluttered with claims and poor photography. It was difficult to distinguish their products from their main competitors. Furthermore, management staff were internally not clear on the best direction for their brand.
Our Solution:
Our solution approach consisted of multiple steps as follows:
- Market analysis to evaluate where the brand was standing compared to their competitors.
- Aligned management staff on a common direction for the brand refresh and obtained their approval.
- Implemented an exclusive design that allowed to refresh the brand to improve recognition.
- Simplified the brand messaging and logo to enable a solid corporate identity.
- Revitalized the whole line of packaging with new custom made photography that showcased the natural ingredients used in the making of their products.
The results:
- Although the company was initially reluctant to invest in such a rebrand, the outcome has significantly exceeded their expectations:
- The new look and packages were rolled out on their website, social media and in stores.
- The package stood out because the product looked real.
- The logo and company name are easily distinguishable on the shelves.
- The brand refresh positioned them to expand their products in eastern Canada and the U.S.
- Without any campaign to advertise the new look to their customers, they achieved 20% increase in sales for the first 2 months, which covered all rebranding expenses.
Reconstructing
a company’s image
Client Profile:
A construction contractor with 20 years of experience in the industry. He contacted us when he launched his business but ultimately went with another company because of budget constraints. He reconnected with us one year later to revamp the design done by the other company.
The Challenge:
The company logo and website looked outdated, sub-standard and lacked alignment with the company’s goals. The company wanted to target high-end clients and recurring maintenance contracts. The website design and content lacked authenticity and did not attract the client base they were seeking.
Our Solution:
- We studied the competition and created a logo that conveyed high quality workmanship and trust.
- Since the type of work required execution outside normal business hours, the potential clients needed to feel confident with this service provider. The design material (logo, stationary and website) was upgraded to convey expertise, professionalism and reliability.
- We positioned the corporate identity to have an enhanced competitive advantage.
The results:
The client was very satisfied with the new company image. He mentioned that as soon as the new brand was implemented (website, logo and material) it gave him a confidence boost to market his business to the right audience. After 6 months with the new brand identity, he was purchasing new trucks and equipment and hiring employees to keep up with the demand. This business is now well positioned to compete with big franchises in the industry’s aggressive competitive market.
Overcoming an identity crisis…
Client Profile:
A group of 40 provincial associations representing small minority groups spread across the province.
The Challenge:
The group hired a renowned marketing firm to create a brand identity in order to raise awareness about their cause. After spending $ 50,000 in research, focus group, and meetings, they were disappointed with the out of touch solutions that were proposed. They ultimately hired us to recreate the brand identity for the campaign. The association members of the group all have different brand identities. The mark needed to be used by all these associations on their marketing materials.
Our Solution:
- After conducting rigorous research, we created a positive, dynamic and memorable symbol and slogan that unify all these associations.
- The materials are versatile and can be adapted
- to different media.
- We created a mark that symbolises their cause and makes them proud to use it.
- We developed a comprehensive graphic standard guide to help them use the mark in a consistent way and clearly demonstrate all possible usage.
The results:
The group was thrilled with the outcome. The campaign is still going strong after 7 years. The identity is used on a wide array of platforms and marketing materials. The brand still looks current and fresh. The identity refresh helped raise awareness to their cause and has been a unifying engine to bring them all together with a common voice.
Electrifying transition…
Client Profile:
A company specialized in electric modes of transportation. This sector has been growing steadily.
The Challenge:
The company image lacked professionalism for the type of services provided. Their business was expanding and they needed to have a more serious and established company look. They also needed to keep their brand image and material lively to appeal to various audience groups.
Our Solution:
Our solution approach consisted of the following steps:
- Analyzed how the brand compared to their competitors.
- Created a consistent image through their templates, documents, spec sheets, and sale brochures.
- Developed a distinctive, unique, professional and more established look.
- Extended this to signage, vehicles, promotional items, and clothing.
The results:
The owners loved their new marketing material. They said that they finally had grown-up from being a small garage company to a professional business. Their documents are now more specialized and engaging, generating higher sales and reaching
new markets.
Engaging design
calling for action…
Client Profile:
A community group with environmental concerns approached us after receiving a grant from a major bank. They wanted to create a website to educate and inform citizens.
The Challenge:
The group wanted to share a lot of information and studies without being too heavy and negative. Similar existing websites were heavy and looked really dated. Theirs needed to be educational, friendly and inviting. Government reports, information about protection and tips needed to be integrated to the website.
Our Solution:
- After meeting with the group, we suggested some changes to their logo in order to give a more impactful & influential message.
- Created a visually pleasing design that is easy to navigate. It conveys a peaceful and positive outcome for their cause. The site is fresh and pixel perfect for high resolution displays and mobile devices.
- Simplified the visual design to make it more engaging for their audience
The results:
The group was pleased with the result as the website exceeded their expectations. It created a strong bond motivating their audience to take actions. They are now using the website as a base for sharing information with the community, city council and media. They are becoming an example to follow for similar groups concerned about environmental issues.
Dramatic
Brand refresh…
Reconstructing
an image...
Overcoming
an identity crisis…
Electrifying
transition…
Engaging design
calling for action…
PASCAL BOUCHARD DESIGN INC. ©2017