Campaign Design

 

Do you need to raise awareness for an upcoming event or community cause?

At Pascal Bouchard Design we thrive by helping you get the attention you deserve. Our campaign and event identity package is designed for government associations and not-for-profit organizations. We meet and take time to fully understand your campaign goals and target message. We develop a customized logo/identity and apply it to different platforms to promote your event. The process takes approximately 1 month.

 

Your campaign design package includes:

• 1 Discovery session.
• 3 design options.
• 3 revisions.
• A small branding guide including a choice of 10 templates : letterhead, business cards, posters, banner, email newsletter, rack cards, note pad, mug, tote bag, T-shirts. Alternatively, you can choose 1 website design*.

 

*Does not include coding, development & hosting

Brand Refresh

 

Is your company image in need of a refresh?

When it comes to your corporate brand refresh, we are meticulous and results driven. At Pascal Bouchard Design, we first take time to understand our client products and needs. After our initial discovery session, we develop a creative brief. Then we review your results and present you with what works and what doesn’t. A study of your competitive landscape is then conducted and compared to your product line. We then make suggestions on further improving your competitive advantage. The new brand identity is then implemented. This process takes 2-5 months to complete.

 

Our corporate brand refresh package includes:

• Initial discovery session and creative brief.
• A full review of your touch points and competitive landscape analysis.
• Three creative suggestions to increase your competitive advantage.
• A logo package in different format.
• Templates for your product line, collateral and signage.
• A website design layout*.
• Brand identity guide.
• Implementation/deployment on all marketing materials.

 

*Does not include coding, development & hosting

Product packaging

 

Is your packaging getting the message across about your awesome product?

Often companies have great products that are poorly represented by their packaging. This usually has a negative impact on their sales and revenue growth. At Pascal Bouchard Design, we want our clients to look their best and develop brand loyalty.  After our initial discovery session, we prepare a creative brief and review your current line of products and packaging. We research the competitive landscape and compare your offering in the market. We then make suggestions for improvements. The new design is then implemented to your entire line of products. This process takes 2-3 months depending on the scope of the project.

 

Our product packaging refresh includes:

• Initial discovery session and creative brief.
• Competitive analysis and recommendations.
• 3 creative packaging directions.
• Implementation across your product lines.

 

 

Website design

 

Is your business well represented online?

Poor online presence often results in limited business growth. Your target market typically has multiple options amongst your competition. Visual design quality will make a difference between reaching the right audience or limiting your online visibility. Therefore, at PBD we help you increase your online brand awareness, so your business can thrive. We offer various options for improving your visual representation, depending on you needs and budget.

 

1 - The one-pager (1 week)

Ideal for businesses that have no online presence and are looking to get online quickly.
This service will include:

• We’ll improve, add content later.
• One page website.
• One page Mobile version (design optimized for smartphones and tablets).
• 2 different site design options to choose from.
• Review and design audit before the page goes live.

 

2 - Web Design / Look and Feel (2-4 weeks)

Ideal for businesses who are looking to improve their current website look and feel.
This service will include:

• A discovery session to assess your needs.
• 2 different options to choose from
• Mobile version (design optimized for smartphones and tablets).
• Package including all the graphic files for your web developer*.
• Review and design audit before the site goes live.

 

3 – Website development (5-10 pages) (3-6 weeks)

Ideal for businesses looking to develop a complete website from scratch. For this service, we partner with an experienced web developer to manage and deliver your complete website. This includes:

• A discovery session to assess your needs.
• 2 different options to choose from.
• Mobile version (design optimized for smartphones and tablets).
• Content management system (CMS).
• Quick overview/training on how to update your site yourself.
• Review and design audit before the site goes live.
• Recommendation on ongoing traffic management and visibility (SEO package extra).

 

*In case you don’t have a web developer we can recommend one for you.